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Projection Mapping

Mapped visuals that turn venue surfaces into an active scenic part of the event experience.

Northern California and beyond

What it covers

Built around the event in front of us.

Mapped visuals that turn venue surfaces into an active scenic part of the event experience.

  • Projection aligned to architectural surfaces
  • Visuals integrated with the scenic environment
  • A coordinated approach to content and technical setup
Talk through the production

Quick answers

What to know before the first call.

What does this service include?
Mapped visuals that turn venue surfaces into an active scenic part of the event experience.
Where is it available?
Upstage typically serves Napa, Sonoma, and the San Francisco Bay Area. Send the team your location to discuss events outside that area.
What should I share for an estimate?
Start with the event date, venue, audience size, schedule, and the technical result you want. Upstage can connect those details across stage, sound, lighting, and visuals.

Related field note from October 17, 2023

Projection Mapping

Projection Mapping: The Magic Behind Our Transformative Storytelling

In an age where digital media seamlessly melds with physical spaces, Upstage Productions stands at the forefront, turning ordinary into extraordinary through projection mapping. Known also as spatial augmented reality or video mapping, this art form transforms everyday surfaces and architectural masterpieces into vibrant, interactive canvases.

A Glimpse into Our Legacy:

Projection mapping might seem like a recent phenomenon, but its foundation stretches back to theater productions of old where backdrops and illusions immersed audiences. Modern technology, however, has amplified its potential, and we are proud to be part of this dynamic evolution.

Our Process:

  1. Content Creation: Every successful projection starts with a vision. Our team of designers crafts visuals using state-of-the-art graphics software and animation tools tailored to each project.
  2. Precise Mapping: Using sophisticated software, we align and adapt our content meticulously to the chosen surface, ensuring the projection feels organic and distortion-free.
  3. Masterful Projection: With high-lumen projectors, our specialists breathe life into structures, making them tell stories they never have before.

Where Our Magic Comes Alive:

  • Events and Festivals: We transform static stages into dynamic realms, ensuring attendees experience events like never before.
  • Retail and Advertising: For brands looking to make a statement, we reimagine product displays, from animated car showcases to dynamic storefronts that captivate passersby.
  • Education and Museums: With us, history isn’t just told; it’s relived. We recreate epochs on ancient walls and bring complex scientific phenomena to tangible life.
  • Urban Spaces: We believe every city has untold stories. Our projection mapping revitalizes forgotten urban spaces, making them pulsate with narratives and art.

Choosing Us: The Difference

While the allure of projection mapping is undeniable, its execution is riddled with challenges. Ambient lighting, expensive equipment, and unpredictable environments are but a few. With our seasoned expertise and dedication, we navigate these challenges to deliver mesmerizing results consistently.

What Awaits:

The future promises even greater integration with Augmented Reality (AR) and Virtual Reality (VR). As pioneers in this domain, we are excited to lead the charge, continually pushing the boundaries of what’s possible with projection mapping.

In essence, we believe projection mapping isn’t just technology—it’s poetry, an art of storytelling that we master. Let us take you on a journey where your visions are painted across the canvas of the world.

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